+212%
Conversion Rate
+38%
AOV
1.8s
LCP
Problem
OpalTouch had a beautiful catalogue but a generic Shopify theme that hurt conversion, ranking and trust signals.
Solution
A custom Shopify 2.0 theme with editorial product templates, immersive galleries, custom Liquid bundle sections and a refined checkout journey.
Development Process
- Discovery & brand audit
- Information architecture
- Custom Shopify 2.0 theme
- Editorial product pages
- Custom Liquid bundles
- Speed & SEO polish
SEO Strategy
- Schema for product, breadcrumb, organization
- Editorial content for category pages
- Internal-link refactor
- Speed under 2s LCP
Technologies Used
Shopify 2.0LiquidJSTailwind utility helpers
Client Outcome
A premium-feeling storefront that finally matches the product. Revenue per visitor more than doubled in 90 days.
